A whole bunch of companies get together and organise some big online sale thing to go for a day. Mega hype, advertised everywhere, they called it "click frenzy". Or as it's been christened in the online world, "click fail".
Yep, you guessed it, the site crashed big time.
Just when local retailers thought things couldn't get worse, the landmark national online sales event that was supposed to be Australia's chance to ''fight back'' against international online competition, crashed before it even began.
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But it was not just the main Click Frenzy website that crashed under the heavy weight of traffic. The websites of several other participating retailers, including Myer and Toys 'R' Us, also failed during the opening hours of the sale.
The Click Frenzy website was up and running again about midnight, along with the other major retailers.
The crash on Tuesday night came just hours after David Jones' attempt to hijack the event with a one-day sale of its own backfired when its site crashed for two hours mid-afternoon.
Steve Ogden-Barnes, a retail industry fellow at Deakin University, said the online meltdown was ''an embarrassment" for Australian retailers ''who treated online shopping as an afterthought''.
''They say they are worried about losing sales offshore but many of the bigger players have never really taken this channel seriously … this just proves it.'' Read moreWhat a total fuck up. Is that the best retailers can do online in this country? Better start getting rid of those penalty rates for the checkout people, that'll fix it right?
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