"Push polling" is polling that seeks to impose information onto the person being polled, rather than getting information from them about how they'll vote.
This push polling has surfaced in the media here after a Liberal MP in favour of marriage equality was robo called by it. What's more it has no authorisation as to who was responsible for it or who funded it, which is now illegal after the gov tried to patch up the postal survey's massive flaws.
The robocall, unbelievably, was from a US based organisation that was involved in Ted Cruz's US presidential campaign.
A Liberal MP, phoned by a robo-call claiming that same-sex marriage will lead to “radical gay sex education”, has labelled it push polling designed to “mislead and deceive” the Australian public.
The robo-poll from WPA Intelligence, a Republican-aligned research company in the United States, first appeared on Tuesday last week and is now the subject of a complaint by the Equality Campaign because it does not say who authorised it.
The call asks a series of neutral questions before re-testing support for same-sex marriage after the proposition it “may lead to negative consequences such as radical gay sex education being taught in school, threats to freedom of speech and freedom of religion”.
The Liberal MP, a supporter of same-sex marriage, said he received the call, which he described as a “push poll” because it “made ridiculous allegations that a change in the Marriage Act would lead to radical gay sex education”.
“It was clearly an effort to mislead and deceive the public,” he said. “It had no authorisation and didn’t disclose who was funding it ... I don’t think anyone would be surprised to see these deceptive phone calls aligning very closely to many of the no campaign messages.” The Guardian
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