Wednesday, 1 July 2015

Smoking "for the poor, the young, the black and the stupid" - early big tobacco

May I introduce The Winston Man, who was the face of Winston cigarettes many years ago in the US. He was a model and was employed by R J Reynolds tobacco company.

One day out on the range.......
A few years ago I interviewed a rugged-looking, jut-jawed fellow named David Goerlitz, a former model who was once known as the Winston Man because he had appeared in Winston cigarette ads for the R.J. Reynolds Tobacco Company. 

Mr. Goerlitz described an outdoor photo session in which several cartons of Winstons were scattered around. A number of Reynolds executives were at the session and Mr. Goerlitz asked if it would be all right if he took a few cartons for himself. 

One of the executives said, sure, take them all. 

Mr. Goerlitz, surprised, said, "Don't any of you smoke?" 

The executive shook his head. "Are you kidding?" he asked. "We reserve that right for the poor, the young, the black and the stupid." more