You can also read the media release from Queer Nation here: Along with a summary of why they're targeting Coke, there's some good graphics there too. These are their demands:
Coca-Cola must:
Withdraw its sponsorship of the 2014 Winter Games in Russia.
Release a statement in English and Russian that condemns workplace discrimination, harassment, and bullying directed at customers and employees based on gender identity and sexual orientation
Publish and publicize its LGBT employment policies on its Russian website in Russian and on physical bulletin boards and websites at all Coca-Cola owned and operated facilities.
Conduct periodic company-wide sensitivity trainings about its LGBT employment policies worldwide.
Institute a long-range policy to widely distribute its LGBT employment policies in human resources documentation and internal communications at all owned and operated facilities worldwide.
Require that all Coca-Cola bottlers, distributors and vendors implement LGBT employment policies as a condition of their contract with The Coca-Cola Company. more
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