Nurofen busted bullshitting & pills ordered off shelves - Australia

Nurofen, a popular anti-inflammatory painkiller in Australia, has been investigated and taken to court by the Australian Competition and Consumer Commission (ACCC) over misleading adds and packaging on it's products.

They have admitted they were acting illegally (which somehow makes it even worse) and much of their product has been ordered off Australian shelves by the courts. 

To me it's even more immoral to know you're acting illegally and still do it, than to do it ignorantly. Typical big pharma bullshit. Sell sell sell the product. Use people's illness to sell sell sell. 

So what exactly did they do?

Drug giant Reckitt Benckiser was Monday ordered to pull some of its popular Nurofen painkiller brands off shelves in Australia after a court ruled they made misleading claims. 

Australia's consumer watchdog took court action in March, disputing Nurofen packaging that products in its Nurofen Specific Pain range were formulated to treat different types of pain, when the active ingredient was identical. 

The Federal Court ruled the British-based multinational engaged in misleading conduct with the main ingredient, 342 milligrams of ibuprofen lysine, the same in all the products with none any better at treating one type of pain than others. 

It ordered that Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache be removed from retail shelves within three months. 

Nurofen in Australia could not immediately be reached but in a statement the Australian Competition and Consumer Commission (ACCC) said Reckitt Benckiser admitted the illegal conduct and consented to the court orders. 

"The ACCC took these proceedings because it was concerned that consumers may have purchased these products in the belief that they specifically treated a certain type of pain, based on the representations on the packaging, when this was not the case," chairman Rod Sims said. ninemsn

It's all about shelf space in the supermarkets and chemists. The more shelf space you get, the more product you sell. It's as simple as that.  

BTW I can't take Nurofen as it's an anti-inflammatory of which I'm allergic to since becoming HIV+